SUKU Vitamins’ started when Founder and CEO, Ju Young Yoo, studied Naturopathic Medicine at the CCNM. During patient trials, Ju Young was met with mixed results when experimenting with different supplements and immediately noticed that many of his patients struggled to follow their supplement regime. In fact, statistics show that 40% of adults and 50% of kids have difficulty swallowing pills. Additionally, 10% of people stop taking their pills altogether, or they experience what is known as pill fatigue. Although gummy vitamins were gaining popularity at the time, they were packed with hidden, unhealthy ingredients, such as sugar, sugar-alcohols, and gelatin. Ju Young saw a significant void in the industry for clean, healthy, and chewable products that addressed both health and beauty concerns.
