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Skincare for Mum

Pregnancy and postpartum bring changes to skin — including sensitivity, pigmentation shifts, and stretch marks. This collection covers skin-appropriate products for pregnancy and new mothers: gentle, effective formulas without ingredients of concern during this important life stage.

During pregnancy, gentle and clean skincare is recommended. Mineral sunscreens (zinc oxide, titanium dioxide) are widely considered the most suitable SPF choice. Commonly used beneficial ingredients include: vitamin C (antioxidant and skin tone support), niacinamide (skin barrier and comfort), and azelaic acid (widely regarded as suitable during pregnancy — always confirm with your healthcare provider). For stretch marks, consistent daily moisturizing from early pregnancy supports skin elasticity.

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